UK wireless internet use rises

30th Aug 2006

Broadband Britons are increasingly opting for a wireless world and dreaming of surfing the Net from wherever they choose, be it backyard, bedroom or beach, according to a new survey from Internet provider AOL.
More than a third (35%) of the online population in the UK now has access to a wireless connection, reveals the survey of more than 2,000 UK Internet users, carried out for AOL by human behaviour research company Populus.

Half of all those surveyed chose the garden as their dream location to surf wirelessly, ahead of the bed or the beach. Just a quarter said they would most like to have wireless access from the bedroom, while 15% said they dreamed of surfing on sandy shores.

Those aged 18-24 were less keen to venture out of doors though, with 41% of this age group choosing their bedroom as their surfing sanctuary.

The majority (84%) of those who are already wireless have access in the home, with 12% using it at the office and the remainder using Internet hotspots. Three quarters of wireless users have started using it in the last year and over half (39%) have done so within the last six months, showing rapid growth in uptake recently.

Jemma Dunn, Director of Broadband at AOL, said: “Wireless not only stops the cable clutter, but frees you to get your email and catch up on the latest content from wherever you want, in or out of the home. As British summers get warmer and longer, it is no surprise that we all want to be freed from the phone point to be in the garden enjoying the sunshine and the Web at the same time.”


Most of the people surveyed (63%) simply felt that the freedom of wireless was the greatest benefit, though nearly one in four (23%) felt it was tidier. This is more sensible than many might realise as a surprisingly high number of people suffer domestic injury from cables cluttering up the home.

According to figures from The Royal Society for the Prevention of Accidents (RoSPA), more than 3,000 people every year are the victim of a domestic accident involving an electrical appliance lead or extension*.

Nearly one in six say they have stolen someone else’s wireless bandwidth, with men (22%) far more likely to do it than women (6%) and it being more prevalent in London and the South East than elsewhere in the UK. Four out of five people believe that bandwidth thieves should be punished, with two thirds preferring a fine as punishment over a Net ban or prison sentence.

Of the third of online users with wireless access already, nearly half are ‘professionals’, with 41% living in London and 39% living in other areas of the South East. Nearly half are 18-24 year olds (43%) indicating significant use by young people who have been first to see the benefits of a wireless connection.



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation