A new survey of British holidaymakers reveals that the majority of families will spend at least £400 during their summer holiday this year. 57% of Brits admitted to spending over £400 a week while on holiday, on top of more than £1000 spent booking travel and accommodation.
The results were revealed in a poll conducted by YouGov of 2,205 British adults between 17th and 19th July 2006. The research was undertaken on behalf of international hotel group Ramada Worldwide.
Overall the results revealed an overwhelming pattern of high-spending on foreign trips. Only 3% of men and 2% of women manage to keep spending under £100, whilst almost one in five men and women spend over a budget-bursting £1000.
Soaring spending while on holiday abroad is matched by expenditure on other holidaying costs. The survey data revealed that 45% of people spend over £40 before leaving the country, simply getting to their chosen departure point. 60% of those surveyed also admitted to spending over £50 on new clothes prior to a trip abroad.
Huibert Evekink, Marketing Director, EMEA, for Wyndham Hotel Group International, said:
‘Our research confirms that holidaymakers are faced with rising costs on all fronts. Ramada Worldwide is always committed to ensuring that our customers enjoy the best possible experience when on holiday both in the UK and abroad, and this promise is confirmed by the launch of our summer sale. By offering holidaymakers a discount of up to 30%, the Ramada brand represents great value for money, which means you’ve got more to spend on enjoying your holiday.’