Venetian Macao goes heavy on MICE

The Venetian Macao has now received signed contracts for 26 separate trade shows to be produced by ten leading international trade show organizers. Las Vegas Sands’ International MICE Team Finding Much Success in Asia; Nearly 30 Events Already Booked for Venetian Macao, Marketing Already Under Way for Marina Bay Sands(TM) in Singapore

In addition, the company said it has begun significant pre-marketing activities for its Marina Bay Sands property, which is scheduled to open in Singapore in 2009.

“The early success of our MICE operations in Macao is indicative of the changing landscape of Macao and our ability to transform it into a major MICE destination,” said Sheldon Adelson, chairman and chief executive officer of Las Vegas Sands Corp. “Our MICE operation separates us from traditional gaming operators and is a major part of our international business strategy. You need not look far to see that it is going to be successful. It is clearly evident through our success in Macao, as well as through the tremendous feedback we have received as we start our marketing activities in Singapore.”

In Macao, LVS has booked the Association of Surplus Dealers (ASD) / Association of Merchandise Dealers (AMD) for a series of trade shows beginning in October 2007. The mega- ASD/AMD show, one of the largest tradeshows in the U.S., is a variety and general merchandise show featuring hundreds of product categories including apparel, fashion accessories, jewelry, gifts, and house wares. The semi-annual Las Vegas-version of the show occupies approximately 750,000 square feet of exhibition space and attracts more than 50,000 attendees.

“The elite names in the trade show business—folks like Reed, VNU Expositions, Messe Frankfurt, CMP Asia and WT Glasgow—have clearly recognized the opportunity to organize presentations to Chinese and international buyers and sellers in the context of the Cotai Strip(TM),” said William Weidner, president and chief operating officer of Las Vegas Sands Corp.


“In return, the people and government of Macao, the trade show organizers, Chinese exporters, and certainly us, will benefit from the millions of attendees flocking to Macao in the coming years to attend meetings and exhibitions.”

In addition to the ASD/AMD show, Weidner said the company has reached agreements with several other major trade shows, including the Automobile Sports Asia show, Hong Kong Jewelry Manufacturers Exhibition, and the Macao International Jewelry and Watch Fair.

Las Vegas Sands Corp. previously announced trade shows include the Asian Automotive Aftermarket Products Expo, CMP Asia Jewelry and Watch Show, and the Global Gaming Expo Asia.