Delta Air Lines’ U.S. Hispanic customers now can use the shopping and self-service functionality at delta.com in Spanish. This enhancement to delta.com is a milestone for Delta, which continues to embark on more dramatic international growth than any other U.S. airline, including new services and routes to Latin America and the Caribbean. As Delta continues to expand its global reach, like its recently-announced expanded service to Mexico from Los Angeles, providing delta.com in Spanish is one of many self-service globalization efforts underway to benefit its customers worldwide.
According to a report released by eMarketer earlier this year, the number of U.S. Hispanic Internet users is expected to grow significantly over the next five years, reaching 20.9 million in 2010. “As Delta continues to grow internationally, we’re placing great emphasis on enabling our customers to experience our self-service products in the languages they prefer, and making delta.com more user-friendly for our diverse audiences,” said Josh Weiss, Delta’s managing director of delta.com. “Delta has expanded its offering to the Latin American and Caribbean regions to cater to the needs of the important U.S. Hispanic population, and delta.com in Spanish will make it easy for our customers who prefer to do business in Spanish to find everything they need.”
To access delta.com in Espanol, Delta’s online customers should log onto delta.com, choose their country in a drop-down menu and select Spanish as their choice of language, then navigate for reservations, deals and general check-in.
Later this year, delta.com will also launch in four additional languages to further enhance the Delta experience for customers worldwide. As part of its globalization efforts, Delta will also introduce Spanish and French-language check-in kiosks in early 2007 to complement Delta’s industry-leading Spanish gate information screens and gate audio announcements already available in major U.S. airports.
Delta passengers also can avoid up to $15 in booking fees when they purchase their tickets directly at delta.com. Additionally, customers can take advantage of Delta’s Risk-free Cancellation policy that allows them to cancel certain tickets within 24 hours without penalty if they find lower fares anywhere else or if their travel plans change.
In addition, an upgrade to Delta’s flight notification system—the Delta Messenger—will enable SkyMiles members to sign up for their flight notifications on delta.com. This new feature allows customers to provide Delta with contact information specific to their needs. Since the airline launched its Delta Messenger in 2004, it has notified millions of customers of advanced schedule changes or canceled flights by phone or e-mail. Starting this fall, Delta Messenger also will notify customers when their flights are delayed and provide continuous, real-time updates when operational changes occur, such as rebooking options or gate changes.
Delta currently offers customers more than 495 weekly flights to 47 Latin and Caribbean destinations from its U.S. hubs and focus cities in Atlanta, Boston, Cincinnati, Los Angeles, New York and Salt Lake City. Delta’s hub at Atlanta is the fastest-growing gateway to the region, and during 2006 Delta has seen the largest growth in its history. For more information on Delta’s destinations and easy online information and booking, customers can visit delta.com.
Delta has also been nominated this year for a
World Travel Award as North America’s Leading Airline.