The Las Vegas Monorail and VEGAS.com are extending their partnership through 2007.
Building on the success of the initial agreement which was forged in March 2006, the two companies have agreed to continue their joint programs. VEGAS.com will continue to staff booths located at each of the seven Monorail stations to sell Monorail tickets and provide information, as well as at a booth being constructed at the Las Vegas Convention Center.
“We are proud to continue our association with the Las Vegas Monorail Company and bring additional value to the Monorail and its partners,” said Howard Lefkowitz, president of VEGAS.com. “We’re committed to enhancing the experience of visitors to Las Vegas and believe our relationship with the Las Vegas Monorail provides an excellent means for our customers to learn how efficient and easy it is to get up and down the Strip using the Las Vegas Monorail.”
The Las Vegas Monorail Company has seen increases in year-over-year revenue and is currently in the process of implementing a number of marketing initiatives designed to increase awareness of the Monorail, including the extension of the partnership with VEGAS.com.
VEGAS.com will continue to promote the Las Vegas Monorail via its multimillion-dollar award-winning national advertising campaign, and the two companies are planning joint marketing and promotional ideas both in and out of the Las Vegas market. In addition, VEGAS.com will be selling Monorail tickets at the more than 30 retail and concierge desk locations the company operates throughout Southern Nevada and Southern California.
“VEGAS.com is a great partner with strong technology and marketing services,” said Curtis Myles III, president and CEO of the Las Vegas Monorail Company. “They have developed programs and utilized their technology to support our initiatives as well as those of a number of our partners. We look forward to continuing and growing our relationship with VEGAS.com through 2007.”