The United Nations has aligned itself with
the Green Awards, as an institutional partner.Satellite Marketing
Communications, producers of the Green Awards says this alliance with the
UN will lend the awards broader appeal and more gravitas.
The Green Awards (www.greenawards.co.uk), which will be held at London?s
historic Guildhall, 29 November 2006, is a unique and inspiring national
event which will showcase the value of sustainable development through
powerful communications and marketing strategies. Sustainability is a
cornerstone of UN directives because it’s especially key to help developing
nations preserve their natural resources.
The impetus behind the Green Awards is the recognition of marketing’s
increasing role in pushing sustainability to the top of the corporate
agenda. Marketing communications have such an enormous reach, their power
to stimulate change is impossible to ignore.
In support of the significance of sustainability Achim Steiner, Executive
Director of the United Nations Environment Programme (UNEP) says, “Rapid
environmental, social and technological change is presenting human society
with unprecedented challenges.
“Fortunately, people, businesses and governments around the world are waking
up, not just to the threats we face, but to the many opportunities there
are for addressing them.
“UNEP is committed to nurturing the creativity and leadership we will need
from all sectors of society if we are to create a sustainable future for
all. The Green Awards are a new and exciting way for us to do this.”
The Green Awards are for both business-to-business and business-to-consumer
organisations with a cross-sectoral appeal, which is reflected by the scope
and breadth of individual and institutional supporters.
An impressive line-up of other supporters are lending their considerable
weight and influence to the Green Awards by signing the Green Awards
Declaration which is a call to action for marketers to embrace
sustainability . This includes PR guru Lynne Franks and Tony Juniper,
director of Friends of the Earth. Jill Rutter, director of strategy and
sustainable development for DEFRA who will chair the judging, and Penny
Poyzer, a regular contributor to the BBC, who will MC.
The judging panel consists of 14 well regarded industry professionals
ranging from Julia Hailes MBE, sustainability consultant and author of ‘The
New Green Consumer Guide’,Barbara Crowther, head of communications for the
Fairtrade Foundation, Jason Gormley, a creative with M&C Saatchi, to
Michael Wolff, brand strategist formerly of Wolff Olins and Steve Busfield,
editor, Media Guardian. They will be judging 12 categories ranging from
Best Outdoor Advertisement to Best Press Advertisement.
The awards will spotlight brands and organisations that have demonstrated
their commitment to these issues in a creative and effective way, across
different media platforms and marketing disciplines. Show your commitment
to communicating sustainable issues and enter your company or your clients
for an award now.
According to a MORI poll, in March 2005, 75% of the public agrees that
companies should communicate their efforts in sustainability and corporate
social responsibility to their customers, employees, communities and the
environment and 25% agree strongly.