Shangri-La Hotels and Resorts has appointed Mr. Wee Kee Ng as director, loyalty and partner marketing.Based in the Hong Kong corporate office, Mr. Ng is responsible for the group’s overall loyalty and partnership marketing strategy, increasing the Shangri-La business share for each member and utilising partnerships to drive awareness and incremental business for hotel openings and other promotions.
Mr. Ng has 18 years experience in airline and loyalty marketing in both client and agency environments, with extensive experience in developing airline and global loyalty programmes. Before joining the Shangri-La group, he was the manager, non-air partnership and development, of Cathay Pacific Loyalty Programmes. He also has wide-ranging marketing and management experience in Singapore, where he directed the service operations and program development at Asia Frequent Flyer Programme Ltd. and the consulting services of The Lacek Group Worldwide. Previously, he worked for Singapore Airlines in Singapore, Taipei, San Francisco and in the UK.