Hotelrooms.com and Xotels are forming a partnership in Europe. Hotelrooms.com represents a new generation of distribution channels, that assist hoteliers to drive more traffic to their hotel websites at very attractive Cost Per Click (CPC) ratios.
‘We started the cooperation with Hotelrooms.com because we felt European hoteliers should be aware of the opportunity this model offers. Hotelrooms.com guarantees a minimum amount of visits directly to a hotel website. Through optimized organic search the CPC ratios that they offer are much lower than what you would pay a search engine for keyword campaigns. Additionally there is no traffic ceiling. So once you have reached the promised number of visits to your site, they just keep on sending traffic, lowering the CPC ratio even more. So in the end this is a no risk, direct marketing model,’ says Remko West of Xotels.
Alex Grant, UK Manager for Hotelrooms.com Europe adds: ‘After having attended several seminars of Xotels, I recognize that Xotels is clearly fulfilling the need for knowledge about Revenue Management and Distribution throughout Europe. Through their seminars Xotels clearly creates awareness with hoteliers about new products, attractive products that they should know about. They show what the future of Revenue management and Distribution is about, and this represents a great synergy with the service that we offer to hoteliers. Hotelrooms.com delivers traffic to hotel websites, Xotels works with the same hotels to optimize conversion and total revenue.’
‘At Xotels we always search for new products and solutions to offer to the market. Through our global network we find the latest opportunities and developments that help hoteliers to market and distribute their hotel product. There are too many providers offering different solutions on the market, which is often a reason for confusion. Xotels does a bit of pre-selection and recommends the best products to hoteliers. When hotels need new solutions or the latest technology they know they can approach us.’, specifies Remko West.