Ink Publishing has announced that they were appointed to publish the inflight
magazine for Cebu Pacific, the second largest carrier in the Philippines. Cebu Pacific is in its 11th year of operations and is internationally
renowned as one of the most successful low-cost carriers in the
Asia-Pacific region. The airline pioneered the ‘low fare, great value’
business model in the Philippines.

Gerry Ricketts, Managing Director of Ink’s Singapore office, commented:
“From Manila to Cebu to Davao and beyond, this publication will reach a
captive audience flying to and from all corners of the Philippines.”

Ricketts continued: “We are thrilled to have just appointed Madeleine Ensor
as editor. She brings a tremendous amount of lifestyle editing experience
from her previous work at CityLife magazine (Hong Kong) and the Daily Mail
(London). Madeleine will deliver a world class editorial product to Cebu
Pacific’s affluent passenger base, over 95% of whom are Filipino.”

Candice Alabanza-Iyog, Marketing Director for Cebu Pacific, concurred: “We
have chosen to partner with Ink because of their ability to produce
high-quality editorial content and because we feel they understand our
brand and audience. We are excited to be working with them to produce a
hip, fun and smart publication.”

By adding Cebu Pacific to its extensive portfolio, Ink Publishing further
galvanizes its position as the largest producer of inflight magazines in
the world and strengthens its rapidly growing presence in the Asian market,
where the company now publishes six magazines. The contract is further
confirmation of Ink Publishing’s global capabilities and sector expertise
as an inflight publishing specialist.

Jeffrey O’Rourke, Chief Executive Officer of Ink Publishing, said: “We are
delighted to add Cebu Pacific to our roster of Asian airline clients. We
are especially excited about Cebu Pacfic?s focused, savvy passenger
demographic, which gives us the critical ingredients we need to produce a
truly world class magazine.”
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