Signing 101 new member contracts between January 1 and July 31 of this year, Americas Best Value Inn is continuing its long held title as The Fastest Growing Hotel Chain in the United States.
The brand, with over 650 locations throughout North America, just celebrated its seventh birthday and is well on its way to its goal of 700 locations by the year’s end.
“To have almost 700 locations in only seven years of operation is unprecedented in the lodging industry,” said Roger Bloss, CEO and Founder of Vantage Hospitality Group, the 12th largest hotel company worldwide and parent company of Americas Best Value Inn and The Lexington Collection.
Seven seems to be a lucky number for Americas Best Value Inn. Not only is the brand celebrating its seventh birthday and 101 new contracts in just seven months, but the original seven partners who started the brand in 1999 are still together and continue to oversee their respective divisions.
Based on the Freestyle Lodging Membership Model, developed by Bloss, Americas Best Value Inn is a membership brand, offering hotel owners an affordable alternative to franchising through low, flat monthly fees, short-term contracts, choice of amenities, and a voice and a vote in the brand’s policies. In 2005, members received an overall average system ROI of 629 percent.
Building on the success of Americas Best Value Inn, Vantage applied the Freestyle Lodging Membership Model to its upper-mid to upscale brand, The Lexington Collection. Focusing on three and four star hotels, The Lexington Collection premiered to the public in the second quarter of 2006 and currently has 12 properties open or under contract throughout the United States.