Virgin answers all passenger questions

9th Aug 2006

Virgin Atlantic Airways has announced that it is launching a new inflight entertainment service that enables passengers to get any question answered during their flight.AQA, which stands for Any Question Answered, is a text service whereby any
question can be sent to 63336 in the UK, or 57275 in Ireland, and the
answer is texted directly back to the phone.  In the first deal of this
kind, Virgin Atlantic will be offering the service onboard through the
in-flight entertainment system. Passengers can send a question via their
seat-back TV screens and receive an answer to their seats within minutes.

Virgin Atlantic’s onboard media development manager Dave Tharp commented;


    “We thought it would be fun to offer a service that is the perfect solution to that niggling question you don’t always know the answer
to. It is a great way to ask for a recommended bar in New York, the
best way to get over jet-lag, or even the best way to chat up the
cabin crew!



    “Virgin Atlantic always tries to ensure passengers have plenty to
keep them entertained and occupied during their flight with us, from
the best blockbuster films to seat-back sudoku and an onboard meditation programme - the AQA text service complements these perfectly.”




Paul Cockerton, Marketing Director from IssueBits, the provider of the AQA service commented;


    “We’re delighted to partner with Virgin Atlantic to provide the
world’s first airborne text question answering service. We already
have thousands of customers who use AQA for advice, information and
entertainment whilst abroad, now they don’t even have to wait until
their land planes to find out the latest restaurants, bars or chat up
lines in the local language.”


The AQA service will be rolled out across the Virgin Atlantic fleet of
aircraft later this month. All Virgin Atlantic aircraft are fitted with
personal seat back TV’s for every passenger.  V:Port, the latest in
in-flight entertainment, has over 500 hours of Video and Audio on demand
which allows passengers to stop, start, fast forward and rewind all the
Virgin has also been nominated this year for a


World Travel Award as World’s Leading Airline.


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