Jin Jiang Hotels has launched a new corporate website www.jinjianghotels.com as part of its new distribution strategy.
The site features more than 70 hotels and 24,000 rooms, across all star-rated categories throughout China and has online booking capability.
Jin Jiang Hotels has signaled its intention to develop a greater share of the international market, by featuring for the first time, four languages: Chinese, English, French and Japanese.
“The site has combined the best of our rich Chinese heritage with contemporary themes under the destination direction of ‘China is our Home, we’re proud to share it with you’.” said Mr. Meade.
Jin Jiang Hotels have also commenced the second phase of website development, and will be rolling out new individual hotel websites, built to brand standards from the fourth quarter of 2006.