TripHub is launching its trip planning service, www.triphub.com, which offers the best place to plan, organize and share any gathering that involves travel.
“Customers have told us that planning trips with extended family and groups of friends can be as pleasant as a mouthful of thumbtacks,” said Josh Herst, CEO and founder of TripHub. “TripHub’s free service eliminates the pain of group communications and decision-making and brings the fun and excitement of getting together with family and friends into the planning process.”
Historically, the travel industry has defined “groups” as 10 or more people traveling on the same itinerary. TripHub extends this definition to include any trip outside a nuclear family - if it involves more than one credit card, it’s a group. This broader market definition encompasses both smaller groups of family and friends and larger groups traveling on disparate itineraries; representing tens of millions of trips every year.
According to a Yesawich, Pepperdine, Brown & Russell poll, almost 80% of active leisure travelers took at least one vacation with extended family or friends in the past five years, and this trend, known as “togethering,” is growing.
TripHub, available since March 2006, has already been used by thousands of customers to plan gatherings and events such as family vacations, birthday celebrations, bachelor parties, reunions, weddings, and cruises. These groups range in size from a handful of travelers, to groups of more than 50 and represent significant economic events, spending thousands of dollars per trip. Group planning cycles of up to 12 months create numerous opportunities for TripHub to deliver valuable and highly targeted promotions and offers to customers.
“Online travel agencies and meta-search sites have optimized the process of shopping for and buying plane tickets, hotels, and more recently vacation packages. Addressing the complex coordination requirements of group travel is the next frontier in online travel,” said Josh Herst. “We have spoken with hundreds of customers and, based on their input and feedback, we have created a unique and innovative service to meet their needs and address the growing togethering market.”