Priceline.com has begun
processing reservations through the Sabre global distribution system
(GDS). Priceline.com also announced its participation in Sabre’s
Efficient Access Solution.

  “We are excited to set this partnership into motion by processing
some of our air bookings through the Sabre GDS,” said Chris Soder,
executive vice president for priceline.com. “We also are strong in our
support of its Efficient Access Solution. At priceline.com, we believe
this program effectively answers the cost-control needs of our
suppliers while providing protection and support for Sabre’s agency
customers.”

  “Having priceline.com’s bookings starting to flow through the
Sabre system is a great beginning to what we envision as a long-term
and rewarding partnership for both companies,” said Chris Kroeger,
senior vice president for Sabre Travel Network, North America. “Their
endorsement of our Efficient Access Solution is another strong
commitment to the benefits of our balanced approach that ensures the
continuation of an efficient marketplace for suppliers, travel
agencies, and travelers alike.”
Sabre has also been nominated this year for a

href="http://www.worldtravelawards.com"
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World Travel Award as World’s Leading CRS/ GDS system.
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