Clift toasts San Francisco milestone

Clift has
opened its doors to more than 700 guests to celebrate five years of success
in San Francisco. Mayor Gavin Newsom was among those in attendance to mark
the anniversary.Clift is part of Morgans Hotel Group, Co., (Nasdaq: MHGC) a fully
integrated hospitality company that operates boutique hotels in gateway
cities under well-known brands such as Delano, Mondrian and Hudson. When
Clift opened in 2001, Morgans Hotel Group created a hotel so
unconventionally elegant and sophisticated that it launched a new paradigm
in the San Francisco hospitality industry—a modern luxurious boutique
hotel, with an edge designed by the world-famous, Philippe Starck.
  “With Clift, we broke the rulebook of San Francisco hotels”, said Ed
Scheetz, CEO, Morgans Hotel Group. “Since its introduction, we’ve seen many
other large chain hotels try to imitate our offering. We are happy to be
celebrating Clift’s success tonight. Clift represents all of the things our
company has become known for: ground-breaking design, ground-breaking
service and completely unique nightlife experiences.”
  Since its opening in 2001, Clift has become famous not only for its
friendly and attentive staff, world-class amenities and gracious
accommodations, but also for its vibrant eating and drinking scene. The
highly acclaimed Asia de Cuba, now renowned for its innovative Asian-Latin
cuisine, is served in an atmosphere of unabashed glamour, while the famous
and historic Redwood Room is an exceptionally elegant and modern space. A
cherished San Francisco landmark, the Redwood Room continues to raise the
standard for San Francisco nightlife. Both spots are destinations unto
themselves—catering to the city’s tastemakers.
  “What makes Clift distinctive is how it brings together differing
points of view—a cornerstone of our philosophy,” said Tim Miller, Chief
Branding Officer, Morgans Hotel Group. “Last night’s turnout showed that
Clift still holds a unique cache in the San Francisco market. We were
pleased to host such a large, influential and diverse crowd to celebrate
their support over the last five years.”
  Clift is among a growing offering of West Coast destinations for
Morgans Hotel Group. The company owns the world renowned Mondrian in Los
Angeles, home of the infamous Skybar. Earlier this year, the Company
announced its entry into Scottsdale with the acquisition of the new
Mondrian, slated for re- opening in December of 2006. Morgans Hotel Group
previously announced its partnership with Boyd Gaming in the development of
Echelon, a project that is anchored by two prominent MHG brands, Delano and
Mondrian. Last month, the company reported the acquisition of the Hard Rock
Hotel & Casino, further demonstrating its commitment to Las Vegas.
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