FIRM has announced that it
has signed an agreement to provide its Confirmit survey, community panel
and report platform to Intrawest.Intrawest will license the software as an
on-demand solution powered by the industry leading Confirmit ASP platform.
Based in British Columbia, Canada, with locations across North America and
Europe, Intrawest will deploy the Confirmit platform for surveying and
on-line customer panels to provide valuable input in support of the
company’s marketing and customer loyalty initiatives.
Priding itself on delivering superior guest services to a growing and loyal
customer base, Intrawest intends to leverage Confirmit’s unmatched
scalability, robust features and capability set in order to better
understand the attitudes and travel behavior of their customers.
Intrawest, we committed to fully understanding the needs and wishes of our
customers. As part of our Learn Six Sigma Operational Excellence
initiatives, obtaining ‘Voice of Customer’ is a critical focus.
Establishing a customer panel with Confirmit will provide us ongoing access
to our customers. Immediate customer input and feedback to ideas will be
instrumental throughout the development and implementation stages of
product development, process improvements, and new business strategies,”
explained Jane Osler, Vice President of Marketing Research for Intrawest.
“Intrawest values the strong ties we have established with our customers,
and we know they expect a world-class experience at our resorts and
adventure destinations. The Confirmit platform’s advanced capabilities
paired with its ease-of-use will enhance our customer loyalty initiatives
and provide a centralized reporting platform for fast and reliable
assessments of real-time results,” said Osler. “Confirmit’s superior
technology provides a single platform for Enterprise Feedback Management
activities, while streamlining the processes that enable more effective use
of our invaluable customer feedback.”
“As an innovator in the travel industry, Intrawest?s selection of Confirmit
is a real testament to our ability to provide cutting-edge technology to
Enterprise Feedback Management across customer and market research
initiatives,” said Kjell ksendal, FIRM’s Vice President of Marketing.
“Intrawest will benefit from our next generation survey, community panel
and reporting platform by setting industry standards for new product
development and customer loyalty programs.”
Confirmit’s world-class survey, community panel and reporting platform can
be licensed as an ASP software on-demand service or as a server install.
Confirmit can be implemented in both online or offline locations and
integrates with Confirmit Reportal enabling live access to customized
reports ensuring that management and relevant stakeholders have critical
insight at their fingertips.