Virgin Games announced details of an exclusive Virgin Poker promotional partnership with Virgin Atlantic on all flights to Las Vegas, coinciding with the 2006 World Series of Poker. The World Series of Poker is the biggest event on the world poker circuit, with 8,773 of the world’s best poker players taking part in this year’s main event.
Virgin Atlantic is the only direct route from the UKto Vegas, and Virgin Poker has jumped aboard to offer a range of Virgin Poker branded goodies to passengers making the trip to Las Vegas.
All passengers on Virgin Atlantic flights to Las Vegasfrom London’s Gatwick airport are eligible to pick-up an exclusive Las Vegas survival guide and Virgin Poker merchandise. Virgin Poker sick-bags - carrying the slogan We don’t want you to chuck in your hands’ - will also be present on all flights.
Each Virgin Poker Vegas Survival Guide’ will offer passengers all the goodies possibly needed to survive in Vegas during the World Series, including poker tips, hand rankings and a detailed map of Las Vegas’ finest casinos.
In addition to a Virgin Poker CD ROM and a free Virgin Guide to Poker’ - a comprehensive guide to the game penned by Alex Tanner - each passenger will also be given a free Virgin Poker scratch card which offers the chance to win Virgin Atlantic Flying Miles, pre-credited Virgin Poker accounts or straightforward cash prizes.
Ross Sleight, Marketing Director, Virgin Games, said:
“The World Series of Poker is among the most prestigious poker events in the world, and we wanted to mark it in a typical Virgin style. Virgin Games is all about fun and entertainment as well as gambling, and in producing themed sick-bags and offering Virgin Poker merchandise to all Virgin Atlantic passengers, we’re emphasising those two core beliefs - fun and entertainment - to a wider, although concentrated, audience”.
Passengers will also be able to sample the benefits of Virgin Poker in-flight, courtesy of an animated promotional film played on the headrest TV sets. The film has been produced by creative digital consultancy Mook.
Virgin Poker’s Las Vegas promotion follows on from a previous announcement by Virgin Games regarding a new advertising drive. The multi-million pound campaign, scheduled to run throughout the remainder of 2006, will incorporate outdoor advertising, online and direct-to-consumer promotional work with the aim of building Virgin Games’ brand alongside current online, advertorial and PR activity.