Flybe names Sabre preferred GDS

Flybe is signing a full content agreement with Sabre Travel Network, extending its existing partnership for another three years.
As part of the deal, Flybe has also named Sabre as one of its two preferred global distribution systems (GDSs).
The three-year deal will see Sabre Connected travel agencies benefit from full access to Flybe’s fares, including all their published fares and inventory.

Travel agents will benefit from the deal as it means they will continue to have access to Flybe’s lowest fares and avoid having to book through the Flybe website. The GDS system is an easy and accessible means for them to purchase tickets and also allows them to issue their own tickets and pay via BSP (Billing Settlements Plan).

As part of the deal, Flybe has also signed a joint marketing agreement with Sabre Holdings’ online travel agency businesses in Europe. European business travellers using the GetThere online corporate travel booking tool will have access to the airline’s full range of fares and content.

Stephen Hobday, Head of Sales at Flybe, said: “We are delighted to renew our deal with Sabre, which has proved very successful for the Flybe business. Flybe is the only low cost airline to support GDS and the travel trade in this way. The agency distribution channel is important to us and something we are constantly looking to develop. Sabre has presence in every channel of travel sales and distribution and is therefore a key business partner who adds enormous value to our product distribution.”

Richard Adams, Sabre Travel Network’s senior vice president in EMEA, said: “Access to low cost carriers’ fares is a key requirement of our customers and we are delighted to be able to provide them with enhanced content of one of the key low cost carriers in Europe. The deal also demonstrates how we bring additional distribution value to both airlines and our travel agency customers through ownership of companies like Through our multi-channel distribution strategy we provide the most efficient marketplace for the buying and selling of travel.”