Avis sponsors KLM Golf Open

Avis Europe is joining forces with its partner KLM Royal Dutch Airlines to become a sponsor of the KLM Open Golf tournament. The tournament is being held at the Kennemer Golf and Country Club, the links course near Zandvoort, between 10 and 13 August.

The KLM Open is part of the European tour with players such as Colin Montgomerie and Ian Woosnam signed up to play in the 1.6 million Euro event.

Avis is offering one lucky golfer the opportunity to win a fabulous BMW car* by sponsoring the tournament’s first ever ‘Longest Drive’ competition at the 12th hole. The lucky winner will be presented with their prize at an award ceremony after the final day of competition.

Simon Palethorpe, Avis Europe’s Group Commercial Director said: ‘We’re delighted to be sponsoring the prestigious KLM Open 2006 and supporting our partner KLM. We value highly the relationship we have with KLM and we look forward to working on further initiatives to continue to enhance the value of our partnership to our mutual customers.’

Since the 1990’s, Avis and KLM have been global partners and are committed to making travel easier for business and leisure customers. Avis recently launched its pan-European programme of ‘Inspired Change’ which aims to further improve the customers’ experience of car rental. Initiatives driven by customer research include transforming the clarity and speed of its rental offering such as the car return process and all documentation.