Jetstar merges brands

In sync with the launch of Jetstar’s long-haul international operations to 6 destinations in South East Asia, Japan and the Pacific, Jetstar Asia and Jetstar are being re-positioned as one single brand “Jetstar”.The change takes effect and aims to assure a higher level of service and choices for Jetstar customers. It means customers can enjoy more flexibility when booking their flights as they are able to leverage on the increased distribution channels and expanded Jetstar network in the region.

Customers can now log onto one integrated website and Call centre to make bookings for all Jetstar Asia, Valuair and Jetstar flights, which cover that airline’s existing Australian, trans Tasman and new long haul international services. This reduces the need to toggle between websites and provides the convenience of a single- point booking.

“We are excited by the opportunities presented at the brand integration. This will create a service difference to our customers and, equally important, it differentiates us from other LCC (low-cost carriers)” said Ms Chong Phit Lian, Jetstar Asia Chief Executive Officer.

The proposed expanded network will include value-based long-haul international services from Australia to 6 international destinations in South East Asia, Japan and the Pacific, offering two classes of service, initially with a fleet of Airbus A330-200s before transitioning to a new fleet of Boeing 787s from late 2008.