JetBlue takes on United executive

JetBlue Airways announced that Martin St. George will join the low-fare airline effective immediately as Vice President, Planning. Mr. St. George will be responsible for the route selection, analysis, and network strategy for JetBlue, and will report to David Neeleman, JetBlue’s CEO.

“Marty has a proven track record of understanding market dynamics, and how to grow and sustain a network,” said David Neeleman, JetBlue’s founder and CEO. “Network and capacity planning is a vital element of JetBlue’s growth and continued success. Marty will work closely with our revenue management and marketing departments as we become more sophisticated and dynamic as part of our Return to Profitability plan.”

“JetBlue is a story about building a true brand in a commodity business, and sustaining that brand through strategic expansion,” Mr. St. George said. “I look forward to contributing to JetBlue’s ongoing success.” Prior to joining JetBlue, Mr. St. George was Managing Director of Marketing Planning for United Airlines, where he was integral in developing United’s “p.s.” service in response to changing competitive dynamics. Prior to that role, Mr. St. George held a number of positions of increasing responsibility for both United and US Airways in both the marketing and the network planning divisions. He graduated with a degree in civil engineering from the Massachusetts Institute of Technology in 1986.

David Ulmer, JetBlue’s Vice President, Planning, will transition to retirement over the coming months. Mr. Ulmer is a founding JetBlue crewmember, responsible since the airline began flying in February 2000 for building JetBlue’s network to 47 announced destinations, and schedule planning a fleet of 112 aircraft and growing.

“Dave’s dedication to JetBlue has truly set a great foundation for our future,” said David Neeleman, JetBlue’s founder and CEO. “We are fortunate to have the continued benefit of Dave’s insight as we transition to new leadership in such a key area of our company.”