Tralliance appoints CEO

Tralliance Corporation, the .travel Registry, is appointing Ed Cespedes as Chief Executive Officer. Cespedes is a
veteran of the online marketing industry and also serves as president of Tralliance
Corporation’s parent company

Ron Andruff, founder of the company, will continue in his role as president, leading
the company’s global business development and external affairs initiatives.

The move comes six months after the official launch of the new Internet domain
dedicated exclusively to the travel and tourism industry, and further positions the
company to sharpen its focus on expanding the consumer benefits for the .travel Top
Level Domain globally.

Tralliance further reports that roughly 50 percent of .travel domain registrations
to date are from North America and 50 percent from the rest of the world, reflecting
the same pattern as the organic growth of the Internet over the last 10 years.

Cespedes comments, “In an online world dominated by search engine rankings, travel
businesses cannot afford to sit on the sidelines and wait for their competitors to
make a move before they register their own .travel domain names. The Internet
community, and the way consumers search on the web, is about to undergo a paradigm
shift,” says Cespedes. “And when this fundamental change occurs, the playing field
will be leveled.”