The Ocean Group is launching a new
web site catering to luxury tourists for the Tourism Authority of
Thailand. Dubbed “ThailandWonders,” the new site was designed
specifically with the goal ofcommunicating the beauty of Thailand
through an online medium, and offersvisitors numerous tools to plan the
“Thailand Wonders” is the culmination of a joint international
projectheaded by The Ocean Group with teams and vendors located in Los
Angeles,California and Bangkok, Thailand. The Ocean Group worked
directly with theTourism Authority of Thailand throughout the project
and will provide webhosting for the new site, as well as ongoing service
and support, for thegovernmental agency for the next year.
With the goal of attracting the luxury segment of the travel market,
theTourism Authority of Thailand tapped The Ocean Group to formulate
andimplement a brand and online strategy.
The new site moves beyond simple “brochure” web sites towards an
immersiveonline experience that captures the essence of Thailand,
setting the newstandard for tourism web sites. Blending together
informative content,rich visuals and powerful booking tools, the
Thailand Wonders site is thedefinitive destination for prospective
visitors. The web site spans theentirety of Thailand, including country
description and background,cultural experiences, the myriad of
activities available as well as acomplete calendar of seasonal events.
A feature called the Thailand Wonders Trip Assistant makes
personalizedrecommendations based on the visitor’s chosen area of
interest andcompletes the process through to booking.
“From the moment you enter the site, you’re captivated by the
amazingvisuals that make up this fascinating country. ‘Thailand Wonders’
is alush and exotic experience that makes you want to pack your bags and
headfor the country,” says Jason Gilbert, President and C.E.O. of The
OceanGroup. “Using the uniqueness and beauty of the country as the
startingpoint, our team directed the effort to create a site that is one
of thebest tourism web sites from both a design and content standpoint.”