The Abu Dhabi Tourism Authority (ADTA) is unveiling an online destination training programme targeting travel agents in the United Kingdom.
The programme, named “Abu Dhabi Champions Tourism Programme”, aims to encourage tour operators in the UK to promote Abu Dhabi as a top tourist destination.
Latest technological innovations in communications and training have been employed to enable the trainees acquire the necessary skills and knowledge to promote Abu Dhabi in their respective areas.
The programme will be marketed in major cities in the UK and other European countries.
Mubarak Hamad Al Muhairi, ADTA Director General, said:
“One of the key objectives of the progarmme is to establish a comprehensive data base. It will start with subscribers from the UK and will be expanded later to others in Europe. The database will provide accurate information about members, their interests and needs”.
The Tourism Champions programme comprises six modules designed to build up the trainees’ knowledge base with a wide range of information on all aspects of Abu Dhabi from its culture and history to practical everyday tourist tips.
Each module will incorporate a test and, when all six are successfully completed, the Tourism Champion will be in a position to sell Abu Dhabi with confidence and authority, while at the same time enjoying a number of incentives and benefits.
In each city, the evening programme also comprised presentations, workshops, an innovative quiz with exciting vacation and airline prizes and a relaxing buffet dinner.
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