Expectations are high amongst hoteliers about the future prospects of Pattaya. With strong levels of demand from both leisure and corporate segments, the opening of the Suvanabhumi airport is expected to add further domestic and international impetus to this trend. The ease of access to Pattaya is also expected to result in a growth in MICE business.
In order to capitalise on this trend, Amari Hotels and Resorts embarked, in 2005, on an extensive re-development of the popular Amari Orchid Resort.
The new development will include the construction of the 5-star 300-room Ocean Tower (open early 2007) and a free-standing conference centre (open late 2006). The first phase of the project, Mantra Restaurant and Bar, was recently completed. The newly opened Mantra has already established itself as the market leader in dining options in Pattaya.
Mr Kurt Rufli, Managing Director of Amari commented “Amari is committed to Pattaya and we strongly believe in the long-term potential of the destination. This is clearly reflected in the level of investment that Amari has allocated to this project.”
Amari aims to face the challenges arising from this expected growth in business head on, by remaining at the forefront of development in the continuously and rapidly progressing Eastern Seaboard Area, set to generate increased levels of demand for the hospitality industry.