The Cotswolds and Forest of Dean Destination Management Organisation (DMO) is launching as part of South West Tourism’s ‘Towards 2015’ strategy for tourism and the DMO approach is set to be rolled out across the UK over the next year.
The Cotswolds and Forest of Dean were recognised within South West Tourism’s strategy as two of its nine ‘hero’ destinations in the region. In Gloucestershire, the six District Councils, the County Council, tourism businesses, South West Tourism and other stakeholders have been working together to develop a DMO, focussing on promoting the ‘hero’ destinations ‘The Cotswolds’ and ‘Forest of Dean’ to visitors worldwide.
The new brands will represent the Cotswolds and Forest of Dean, meaning that local tourism businesses now have one point of contact instead of many. Along with the launch of brands also comes a new look with the development of two new logos.
Chris Dee, Tourism Manager for Gloucestershire explained: “We are really excited about our new look and how the Cotswolds and Forest of Dean will be presented to potential visitors worldwide, under the DMO umbrella. The logos have been designed to reflect the distinct qualities of both areas, and will be used on all future marketing literature produced by the DMO. The logos will also be available for use by tourism businesses in the area.
“We have tested reactions to the new logo abroad and have already received an enthusiastic response from Tokyo, Berlin, New York, Brussels and Sydney.”
Edward Gillespie, Managing Director of Cheltenham Racecourse and Chair of the DMO said: “In an increasingly competitive market for attracting tourists, the formation of the DMO gives the Cotswold and Forest the best possible chance of building further on their tremendous achievements in the past and, by pulling such a strong team together, making even greater impact domestically and overseas.”
Chris added: “There are many advantages of working together under the DMO umbrella. It will provide opportunities to combine resources, to save money and to achieve sustainability. The DMO’s ultimate goal is to provide a unified voice for tourism and, above all to create an organisation that the owners and operators of tourism businesses enjoy contributing time and ideas to.”
The Cotswold brand has been further strengthened by the development of a new and enhanced website, www.cotswolds.com, joining www.visitforestofdean.co.uk. Tourism is worth £750 million in Gloucestershire alone, with two out of ten people working in the industry.