NAJ gears up for e-Tourism Summit

North American Journeys(NAJ) is presenting its 7th annual e-Tourism Summit, September 18 and 19, at the Wynn Las Vegas Resort. The Summit is designed to put online marketing trends into a broader perspective, giving attendees the insight and tools to help them assess emerging opportunities and develop effective business strategies.

“The e-Tourism Summit is a landmark event where travel suppliers and destination organizations can learn from online travel experts as well as their peers,” says Jake Steinman, president of NAJ. “This Summit looks at the ever changing online technology landscape that impacts everyday marketing decisions and enables participants to gain a deeper understanding of the trends and issues that will affect their business over the next five years.”

The two-day Summit features a combination of workshops, seminars, roundtable discussions, and one-on-one counseling sessions that focus on the critical areas that are driving today’s online travel commerce.

Among the issues on tap:

—The future of online travel;


—Creating a comprehensive online marketing strategy;

—Paid search versus contextual search;

—The most influential travel bloggers;

—How the 60 million baby boomers are using online services;

—Marketing to international travelers;

—Using humor to hook online visitors;

—The newest, latest and coolest technologies.
The roster of online marketing experts include representatives from e-Marketer; Comscore Networks; Hitwise; Yahoo! Travel Group; Google; Ciceron; Trip Advisor; IGO UGO; Texas A&M Department of Recreation, Parks and Tourism; E-Brains; Travelspike; AARP, Neilson Net Ratings; Philadelphia CVB; Scripted Improv Media; and Aristotle Interactive.

Attendees represent airlines, rental car companies, cruise lines, hotels, attractions, state and regional travel associations, destination marketing organizations, international and receptive tour operators, and consulting firms with travel clients.