WTM launches Travolution

The first WTM Travolution conference aims to both educate and inspire delegates eager to discover where the travel industry fits in with the next exciting phase of the internet.Delegates will also be able to learn more social media tools such as blogs, wikis and podcasts, as well as best practice in e-commerce, advertising and web design, led by some of the most innovative companies in the online travel arena.

[email protected] - Covering Travel in the Digital World” is an ambitious joint initiative, organised by WTM and Travolution, the UK-based media brand, which includes a bi-monthly magazine, website and blog, encapsulating senior level debate, reports and industry analysis.

Fiona Jeffery, managing director of WTM, enthused: “The travel industry needs to meet the challenges of a consumer-driven move into a digital age. [email protected] will urge travel companies to embrace new media to address today’s market needs and learn from other leading brands about next
generation online tools, that are so vital in today’s Internet business environment.”

The conference will offer innovative, interactive delivery, including live blogging electronic voting, and cover all aspects of online travel, such as new opportunities to build online travel brands, online distribution, CRM, e-marketing and web design.

A series of seminars on the Tuesday 7 November will focus on “Learning” about travel in the digital world. The one-day conference, with keynote speakers and panel discussions on Wednesday 8 November, will centre on “Debating” the cutting edge ideas that will help make travel businesses successful in the digital age.

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Travolution publishing director Simon Ferguson said: “The power of WTM as an event is well evidenced, and the combination of WTM and Travolution’s unique position in serving the online travel space will ensure a must-attend event.”
Brent Hoberman, chairman of Lastminute.com and a member of Travolution’s advisory board, said: “A tie-in between WTM for the wider travel industry and Travolution sounds likes a great combination. Travolution fills an important gap in the UK market as a useful industry resource for online and offline industry professionals who want to keep abreast of the continuing shift of travel from offline to online.”
The event will be £599 for two days, £399 for one day and a specially discounted rate of £299 for two days for World Travel Market exhibitors.
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