Continental wins strategy award

Continental Airlines has won the Operations award at the Airline Strategy Awards 2006. The awards are given by Airline Business magazine to recognize excellence in the airline boardroom. Mark Moran, Continental’s executive vice president-operations, accepted the award on behalf of the airline at a ceremony in London last night.

The judges, comprising leading figures from the aviation industry, said Continental was selected for a combination of reasons, including the excellent operation it has developed at its two main hubs: Houston and New York/Newark. The judges said that the way the carrier has organized and managed these hubs in the face of some tough challenges was impressive, including managing the natural disasters that befell the Gulf Coast region in 2005. It had successfully managed the continued strategic development of its well- diversified global route network, a major revamp of its regional flying and strong traffic growth. Moreover, the judges believed that the carrier’s strategy in restructuring its technical operations by in-sourcing an increasing amount of maintenance work was a bold move that defied some conventional industry wisdoms and one that deserved recognition.

“I am happy to accept this honor on behalf of the entire Operations team—and, indeed, all 42,000 Continental employees around the world,” said Moran. “It is recognition of how we have worked together successfully to meet the many and varied operational challenges of the past year.”
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