MTF anticipates a big splash

The upcoming session of Mediterranean Travel Fair, which opens in Cairo on 5 - 7 September 2006, is set to be a key forum for new announcements. MTF 2006, which is organised by Reed Travel Exhibition, is attracting a considerable number of exhibiting companies and is expected to generate significant momentum for the hospitality industry within the Mediterranean region.
Recognising the value of the event as main business enabler, many participants are currently fine-tuning their announcements and initiatives to launch them during the exhibition in September.

The InterContinental Hotel Group in Egypt have participated at MTF since its inception in 2000 and are poised to use the exhibition to promote the opening of its new asset Holiday Inn Citystars. The new hotel, which adds up to 330 rooms to the portfolio of InterContinental Hotels in Egypt, is scheduled to open in the first quarter of 2007.

“It is a great opportunity to be present in such a prestigious event. It creates significant exposure to our properties in the country and helps us meet with potential buyers,” said David Traynor Area Director of Sales & Marketing

The Four Seasons Hotels in Egypt, another frequent participant in MTF, will celebrate the introduction of its fourth property in Egypt during MTF 2006. The Four Seasons Alexandria is a stately crescent located on the corniche. The 120-room property will offer a multitude of resort-like services.

“MTF has always represented an opportunity to showcase our business portfolio in Egypt. In addition to demonstrating our strong commitment to the local market, the event also supports our engagement activities,” said Cesare Rouchdy - Senior Director of Marketing Four Seasons Hotels Egypt.


Spring Tours Egypt’s participation comes as part of ongoing efforts to approach new markets. “We have been loyal participants since 2000 and we can recognize the value of MTF in terms of strengthening relations and expanding the cycle of contacts,’ said Andreas Harter, the General Manager of Spring Tours Egypt.

“I am very pleased that MTF is gaining this recognition. We will continue to develop this world class event to enable our loyal customers capture growth opportunities in the Mediterranean travel market,” said Mr Chris Chackal, Group Exhibition Director.