Europcar has entered into an exclusive long-term partnership with
Mazda Car Rental Corporation, one of Japan’s leading car rental
companies.As of September 1st Mazda Car Rental will feature Europcar branding in
key rental locations throughout Japan. The Partnership reinforces
Europcar’s already successful expansion strategy for the region
including a recent Master Franchise Agreement developing more than 20
Territories in the Asia Pacific region.
At the same time Mazda Car Rental and its customers benefit from
Europcar’s worldwide network and expertise, with Europcar and Mazda Car
Rental jointly approaching major Japanese and international corporations
and the Japanese outbound car rental market.
The mainstay of the exclusive Partnership is the serving of mutual
customers with a high standard of service quality. Europcar and Mazda
Car Rental are both actively increasing their international business
through a variety of initiatives including dedicated teams and call
centres, and this agreement confirms and reinforces these commitments.
In a statement about the Partnership, Salvatore Catania, CEO, Europcar
“Partnering with Mazda Car Rental aligns Europcar with a leading and
dynamic player in Japan and reinforces our existing network within the
This Partnership, the first of its kind for Europcar, provides
considerable synergies for both parties in the corporate and leisure
markets and should contribute significantly to Europcar’s aggressive and
ongoing development strategy in the region.
Best practice transfer from Europe’s leading Car Rental Company to Mazda
Car Rental will be a deciding factor in our new relationship for the
benefit of the customer on both sides.”
Mr. Uenishi, CEO of Mazda Car Rental said:
“The partnership with Europcar, the leading European car rental company,
will be an epoch in our history. This tie-up can bring the improvement
of service to our customer as well as the expansion of our business. I
have no doubt that it will be a large step toward the realization of
corporate idea, “Driving is everything!”