Digicel launches choice offerings in Turks

Digicel, the fastest-growing mobile telecommunications operator in the Caribbean, today announced that it will launch new mobile services, such as per-second billing, international roaming and free activation for customers in Turks & Caicos. The highly-anticipated launch marks a new era in mobile telecommunications advancement, not only delivering customers innovative services, but giving them the freedom to choose their mobile service provider after U.K.-based incumbent Cable & Wireless has dominated the market for more than a century.

Mobile customers in Turks & Caicos will also leverage the benefits of belonging to the largest pan-Caribbean network that provides seamless service across 20 markets. Just last week, Digicel opened 113 top-up locations and nine retail stores throughout the country. In conjunction with the launch, the company hosted a free public concert at Turtle Cove Marina, Providenciales. Attended by thousands, the concert featured Digicel’s new branding campaign and tagline, “Expect More. Get More.”

“Digicel is proud to be heralding this new era of mobile telecommunications in Turks & Caicos and we are committed to working with the Turks & Caicos government to ensure everyone enjoys the benefits of increased mobile competition in the marketplace,” said Denis O’Brien, Digicel founder and chairman.

Hon. Jeffrey Hall, Minister of Communication Works & Utilities for Turks & Caicos, has welcomed Digicel’s entry into the market place, stating that “Digicel has an impressive track record in placing the Caribbean region at the cutting edge of ICT development as well as being a community-minded telecom provider.” He says that they are looking forward to the continuous value that Digicel will bring to Turks & Caicos.”

Since receiving a license in Turks & Caicos in March 2006, Digicel has established a robust GSM network with technology partner Ericsson to provide crystal clear coverage throughout the country, and it has also signed a sponsorship agreement with the Turks & Caicos Football Association, further expanding its support for local sports and the community.

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Digicel’s investment in the Caribbean currently stands at more than US$1 billion and the company has doubled its employee figures to 2,000 in the last year.
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