New airline boosts Samoan tourism

10th Jul 2006

The launch of Polynesian Blue Airlines and its ongoing efforts
to stimulate tourism and travel to Samoa are already producing results.According to new data tourism in Samoa grew by 14.5% for
January-May 2006 compared to an average of just 3.9% per year for the
past ten years.

The largest growth has come from Australia and New Zealand, the two
countries where Polynesian Blue operates.

The number of Australians travelling to Samoa has also been given a
boost with a market increase of 45% overall and 127% in the key holiday
segment. The number of people travelling from Samoa to Australia has
also increased by 59% since Polynesian Blues entry.

Karam Chand, Head of Commercial for Polynesian Blue said, The statistics
demonstrate that our joint venture with the Samoan Government is
beginning to achieve its objective of stimulating tourism for Samoa.
Polynesian Blue is majority Samoan owned, it has the national interests
of Samoa at heart and this commitment to the Samoan community is
translating to tourism and economic benefits. Despite being less than 12
months old, Polynesian Blue has already increased capacity, adding an
additional weekly flight between Auckland and Apia taking it from four
to five flights per week.

Additional flights are also being planned for peak holiday periods,
including Christmas, to allow families to spend the festive season
together as well as offering holiday makers the opportunity to enjoy the
natural delights of Samoa.


The decision to introduce additional peak period flights comes as a
result of public demand and follows previous holiday periods where
Polynesian Blue flights were fully booked weeks in advance.

We are confident that Poly Blue will continue to play a key role in
stimulating tourism and we look forward to working with the local
community to ensure our flights suit their future needs, Karam Chand



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