Fairmont Hotels & Resorts are adding enhancements to www.fairmont.com which include the expansion of the brand’s online portal to include multi-lingual micro-sites.
“We aim to personalize the hotel stay for all our guests, and for many this experience begins online, whether it’s researching or booking their travel needs,” explains Brian Richardson, Fairmont’s vice-president of brand marketing and communications. “The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.”
With a growing international presence and a number of new hotels and developments in areas like Europe, Africa, and the Middle East, Fairmont is excited to now provide online hotel content in a multitude of dialects. Initially, Fairmont will offer multi-lingual micro-sites in Japanese, Latin American and European Spanish, German, and French, with each site providing detailed information on all of the hotels within the Fairmont collection. Fairmont will explore the implementation of additional language offerings such as Simplified Chinese and Arabic later in 2006.
In addition to the new language portals, Fairmont.com has been further upgraded to offer dynamic packaging functionality. The new packaging service enables guests to book all major components of a trip through Fairmont’s website, such as air travel and hotel accommodation. Guests can now enjoy the benefits of using a single entity for their Fairmont travel plans, while also realizing savings when booking bundled vacation packages versus buying the components separately.
In an effort to provide greater assistance to one of its key sources of business, Fairmont is also pleased to debut www.fairmontmeetings.com, a dedicated online resource for meeting planners. The focal point of this freshly minted web component is a new search tool that simplifies the venue selection and meeting space procurement process for planners. The portal also provides an interactive floor plan utility, enhanced content including DMC and tourism bureau details, detailed hotel fact sheets and extensive destination information. All of the pages within this dedicated website have also been optimized for search engines, allowing prospective customers to find Fairmont and explore the brand’s collection of meeting services and venues with ease.