Two out of three UK holidays are short breaks according to figures released today from VisitBritain. The traditional longer English holiday is under threat as a survey reveals holiday trips lasting four or more nights accounted for only 23.1 million holidays last year, compared with 44.8 million overnight holiday trips lasting between one and three nights.
Overall, UK residents took 111.2 million overnight trips in England in 2005. Holidays accounted for 41% of all trips, visiting friends and relatives 39% and business trips only 17% of the total number of overnight trips.
Michael Bedingfield, England Marketing Director at VisitBritain said:
“Our research shows that instead of the traditional two weeks away in the summer, domestic visitors are starting to take shorter breaks in England throughout the year… and more of them. Days Inn represents great value for money so you’ve got more to spend on enjoying your holiday. With so many fantastic destinations only a short time away, why go abroad this summer when you can enjoy England right here on your doorstep?”
To satisfy this increasing trend for the short break holiday, Days Inn® is launching a hot summer sale at selected hotels throughout the UK and Ireland with summer prices starting from £30 per room per night.
The summer sale runs from June to 17th September 2006. With 40 properties in key locations across the UK and Ireland, Days Inn® hotels offer a great base for anyone travelling in the UK or Ireland this summer.