Sabre steps up Asia Pacific presence

Virgin Blue Airlines is selecting the Sabre AirMax Revenue Management Suite to meet the airline’s expanding revenue management requirements. 
Virgin Blue will see significant benefits through improvement of its inventory management and revenue forecasting using the AirMax Revenue Management Suite. In particular, Virgin Blue will integrate the Sabre AirMax Low-Fares Manager with the Sabre AirMax Revenue Manager, providing the industry’s best framework for revenue management decision support in a hybrid fare environment comprising both traditional and less-restricted fares.

Andrew Powell, Sabre Airline Solutions’ regional vice-president for Asia/Pacific, said: “Low cost and new world carriers such as Virgin Blue are increasingly demanding more sophisticated revenue management tools, and we are delighted to offer Virgin Blue our industry-leading product. 

“This announcement underscores our commitment to the Asia/Pacific region with leading carriers such as Japan Airlines, Malaysia Airlines and Jet Airways, among others, using the AirMax suite.”

AirMax Revenue Manager, a robust and flexible new-generation solution, enables effective revenue management by recommending optimal inventory controls at either the flight-leg and segment level, or the origin-and-destination level. It incorporates a comprehensive range of decision-support processes including data collection, forecasting, overbooking, optimisation, alerting and performance measurement and reporting.

Revenue Manager provides state-of-the-art forecasting and optimisation systems supported with flexible data collection and reporting, as well as an intuitive and easy to use graphical user interface to help cope with the changes in the marketplace and stay ahead of competition. The forecasting, optimisation and user interaction processes used to determine the inventory controls fully support simplified or restriction-free pricing considerations, key to most low-cost carrier models as well as the airlines that compete with this segment.