Britons take 139 mn domestic trips

UK residents took 138.7 million overnight tourism trips in the UK in 2005, according to new data from the UK’s four national tourist boards.
The 2005 United Kingdom Tourism Survey indicates that domestic visitors spent £22.7 billion - an average of £51 per night - on trips in their own country.
The survey shows that the number of UK residents’ domestic trips remains well ahead of the 66.5 million trips UK residents take abroad and 63% (87 million) were holidays, representing £14.5 billion - 64% - of spending. People are also taking more short breaks. Nearly twice as many holidays of 1-3 nights (56 million) were taken last year compared with 30 million trips of 4 or more nights. The information echoes the growing global trend of shorter breaks spread throughout the year.

The latest annual data has been collected by TNS for VisitBritain, VisitScotland, Visit Wales and the Northern Ireland Tourist Board under an improved methodology, which provides more accurate and detailed information. 100,000 face-to-face interviews were conducted as part of a national omnibus survey with 2,000 people surveyed each week. The results more accurately reflect the demographic characteristics of the UK adult population in terms of gender, age group, social class, working status and, with interviews undertaken in 140 locations throughout the UK, regional distribution.

Because of the changes the data cannot be compared with previous years, but does enable month on month comparisons beginning with May 2006 data. The data will therefore become far more relevant in driving future marketing and commercial activity by the national tourist boards and partners in the industry.