W Hotels sails into the Arabian Gulf

W Hotels has announced today plans to open the W Doha Hotel & Residences in Qatar, scheduled for the end of 2007. The W Doha, which will be located in the West Bay of Doha on the Qatar peninsula, is the brand’s second hotel planned for the Middle East following the W Dubai Festival City.

Starwood Hotels & Resorts Worldwide, Inc. , W’s parent company, has entered into an agreement with the J&A Jaidah, principals of J&A Jaidah Holdings, one of the most well known and well respected private companies in the Middle East. Starwood will manage the hotel on behalf of J&A Jaidah. W Doha will feature 292 guest rooms, including 31 suites and 154 W Residences, multiple signature restaurants, a poolside outdoor shisha lounge, champagne bar, event space, and luxury retail space.

The W Doha will offer the Living Room experience the brand is known for, creating a place where guests and the local community can socialize, poolside lounge areas and spectacular views of the Arabian Gulf. Guests and residents will be treated to the W brand’s signature Whatever/Whenever® service, the hotel’s 24-hour concierge that can provide whatever guests want (from a pair of running shoes to private jet service), whenever they want it.

‘W Doha will offer a level of design, energy and style that does not yet exist in Qatar while giving our guests access to some of the most authentic and treasured elements of the city, including shopping in traditional souks and desert safaris.

As the Middle East booms as a business and leisure destination, W is proud to offer a new kind experience for visitors and the local community in this region’ said Ross Klein, President of W Hotels Worldwide.

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United Designers of London, best known for designing projects around the world including U2’s The Clarence Hotel in Dublin and the Metropolitan Hotel in London, have been chosen as the designers for the W Doha project.

‘Coming on the heels of the W Dubai Festival City announcement, W Doha is another wonderful step for the W brand in an incredibly exciting and dynamic region and another step for Starwood that further solidifies its position as the leading global hotel operator in the Middle East,’ said Roeland Vos, President, Starwood Europe, Africa & Middle East.

Starwood was one of the first global hotel companies to operate in the Middle East through the Sheraton® brand and since its recent Le Meridien® brand acquisition, is the largest global operator in the region. As part of a larger global expansion, the W has announced plans to open hotels in Dubai, the Maldives, Barcelona, Shanghai, Hong Kong, Santiago, and Vieques.
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