The U.S. brand of mid-priced Hampton Inn and Hampton Inn & Suites hotels was voted by tour operators in the June 2006 issue of Destinations magazine as the hotel chain that is most accommodating to groups.Destinations magazine is the official publication of the American Bus Association.
“We are delighted with the valuable recognition of being the most accommodating hotel brand by one of our most important customer segments—tour groups and tour drivers—which underscores our steady improvements in monthly customer service scores throughout the first half of 2006 and reinforces that our extensive Make it Hampton brand initiative is touching our guests in a substantial way,” said Phil Cordell, senior vice president - Hampton brand management.
In January 2004, Hampton began the single largest and fastest transformation ever undertaken by a hotel brand to dramatically enhance the guest experience at each of its hotels with its make it Hampton initiative. The brand introduced new products and services ranging from a new complimentary On the House(R) hot breakfast and On the Run(TM) breakfast bags to Purity Basics(R) bath products and a curved shower rod, complimentary high-speed Internet access and the industry’s easiest-to-set alarm clock/radio. Make It Hampton will be responsible for more than 9 million individual upgrades at Hampton Inn and Hampton Inn & Suites hotels designed to meet the needs of busy business and leisure travelers today.
Cloud Nine. The New Hampton Bed Experience represents the current phase of the extensive Make it Hampton initiative, in which Hampton does away with the old-fashioned bedspread, featuring instead a crisp, white duvet cover, enveloping a lofty, plush down-like comforter. The white sheets are 200-thread count with a fitted bottom sheet. The bed features three or four pillows providing consumers a choice in firmness, a lumbar pillow in a soothing color that provides guests back support if they choose to read, watch television or enjoy the Hampton lap desk and work while resting in bed. The super-comfortable new bedding package will be available in all of its more than 1,300 hotels by December 1, 2006.