Amadeus steps up presence in India

Amadeus is strengthening its presence in India with a new content agreement with Paramount Airways. The airline is the first in India to offer full business class services at prices equivalent to the economy class fares of other carriers.

Under the agreement, Paramount’s complete inventory will now be bookable to all Amadeus travel agency subscribers, allowing the airline to benefit from increased geographic reach, and at the same time, strengthen its brand recognition beyond its domestic market. This global agreement will also enable the airline to compete more effectively by offering additional sales services while expanding into new distribution channels.

India’s gross domestic product has grown by an average of 8.1% a year for the past three years, with Indian companies now accounting for two-thirds of the global market in offshore IT services [1]. The addition of all-business Paramount Airways allows Amadeus travel agents to support their business customers’ increasing interest in this 21st century land of opportunity.

“With the growth of the Indian aviation sector, it is clear that effective distribution is a key tool in transforming the way Paramount does business. We are delighted to have reached this agreement with Amadeus. By selecting Amadeus, we intend to support our business expansion by tapping into their extended network; implementing new initiatives and reaching out to customers not previously available to us,” said Mr. Thiagarajan, Managing Director, Paramount Airways.

“Amadeus is committed to providing travel agencies with the most relevant travel content through our advanced distribution business. Given the incredible potential and dynamic growth of India’s travel industry, the implementation of our distribution technology within Paramount is a key step towards supporting their growth and expansion in this vibrant and dynamic market,” said Damian Hickey, Vice President, Airlines Business Group, Amadeus Asia Pacific.

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“At Amadeus, our focus is on empowering our travel agency partners with the best of breed and most current technology solutions that enable them to maximise their business efficiency. Our global partnership with Paramount will now ensure that travel agents in the Indian subcontinent can book Paramount tickets on the Amadeus system at the click of a button,” said Ankur Bhatia, Managing Director, Amadeus India Pvt. Ltd.
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