With the GolfSwitch service, Pegasus Solutions has teed up a new way for hotels to build brand loyalty and capture more guest revenue during the booking process.

By tapping the GolfSwitch service, hoteliers enable guests to schedule and pay for tee times during online bookings. The service is one of several new enhancements and services introduced by Pegasus last week at the 2006 Hospitality Industry Technology Exposition and Conference (HITEC). Dallas-based Pegasus Solutions Inc. is a global leader in providing technology and services to hotels and travel distributors.

GolfSwitch is the largest online golf reservation network in the world. The service enables hotels and travel distributors to easily add golf to their guests’ itineraries, even if the property doesn’t have its own golf course. The company is offering the service to give hoteliers and online distributors additional tools to increase their revenue and enhance guest stays.

Also at HITEC, Pegasus introduced Pegasus Tailored Marketing Services, which are designed to help individual hotels and hotel groups generate greater demand and recognition when they need it and from where they need it. The customized marketing programs—from campaign planning to execution, will now be offered to hotels based on their individual requirements, expectations and budgets.

The portfolio of Tailored Marketing Services offers independent hotels a broad array of strategic and tactical tools—from GDS campaigns to integrated multi-component marketing plans—that can help them gain greater market share.

Other new features from Pegasus introduced at HITEC include enhancements to the RezView® and HotelFactory? central reservation system (CRS) platforms, which are used by more than 7,500 hotels worldwide. These enhancements address both inventory and availability management and pricing flexibility, and include a re-design of HotelFactory’s front end to make it easier to navigate. The company also highlighted developments with its property management system (PMS) hub, which make it easier than ever to link PMSs to the RezView and Hotel Factory CRSs. There were also improvements to the RateChecker? service, a tool that helps hotels maximize yield by tracking their competitors’ rates online.

“Pegasus focuses on innovative products and services for hotels that provide a competitive edge and then, over time, build brand loyalty. These services greatly increase a hotel’s visibility in the marketplace, making the property more desirable and accessible to bookers, while also giving hoteliers intuitive tools to manage properties more efficiently,” said Dennis Law, senior vice president of product management for Pegasus.
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