Cendant TDS signs Taiwan media deal

Cendant Travel Distribution Services (TDS) is signing a five year agreement with Taiwan’s Eastern Multimedia Group (EMG), a business conglomerate with interests in media, shopping, travel and entertainment.

The agreement provides EMG travel subsidiaries with access to Cendant’s major product lines - the Galileo GDS, Gullivers Travel Associates (gta) and OctopusTravel.com - giving them extended market reach and extensive incremental revenue opportunities.  Through EMG, Cendant’s major travel brands will be offered as ‘one stop shop’ that is expected to help aggressively drive the growth of tourism in the region, while increasing overall awareness of travel opportunities in Taiwan.

Under the terms of the agreement, the Galileo GDS will provide EMG with enhanced global distribution and on-line air ticket booking capability for outbound travel; GTA will provide EMG with access to its vast range of leisure and ground service products for outbound travel and OctopusTravel.com will provide EMG with access to online content to reach out to its consumer base in Taiwan.

The contract signing ceremony will be attended by key members of the respective management teams including Dr. Chao Yi, Vice Chairman, Eastern Multimedia Group and Mr. Simon Nowroz, Managing Director, Asia, Cendant Travel Distribution Services; Mr. Marco Gorin, Market Development Director, Asia, Cendant Travel Distribution Services; Ms. Brenda Tang, General Manager, Galileo Taiwan; Ms. Jennie Chien, General Manager, Gullivers Travel Associates Taiwan; and Mr. Ernst Hemmer, Regional Director Asia Pacific, OctopusTravel.com.

Says Dr. Chao Yi, Vice Chairman, Eastern Multimedia Group, “We are very excited about our alliance with Cendant, and together with its diverse and globally recognized travel brands, we are poised to attain leadership in the dynamic travel industry in this region.  Our complementary strengths will ensure that holiday travelers in Taiwan will be able to travel to dream destinations and resorts. At the same time, our efforts will contribute significantly to domestic tourism in Taiwan by attracting overseas visitors”. 


Mr. Simon Nowroz, Managing Director, Cendant Travel Distribution Services, Asia said “We are pleased to have the opportunity of working with EMG to establish a strong partnership and win-win relationship in Taiwan. Under the one roof of Cendant TDS, we are able to establish an online business platform by offering innovative and unmatched solutions and travel content through Galileo, OctopusTravel and GTA to capitalize on Taiwan’s offline and growing the online B2C distribution channels.”

“With the experience that Cendant has in providing strong technology leadership, global branding and one stop shopping for travelers the world over, coupled with the resources available within the Eastern Multimedia Group, there is no doubt that our cooperation will undoubtedly be a highly successful one that will shape the future of tourism in Taiwan”, concluded Nowroz.