Euromonitor, WTM team up for GlobalTrends

Euromonitor International, the world’s leading provider of global business intelligence and strategic market analysis, has teamed up with World Travel Market. Keeping In Touch With Hot Globaltrends   22 Jun 06
he relationship is designed to bring the very latest global industry trends to World Travel Market’s exhibitors and visitors.

“This is a significant new relationship for World Travel Market”, said Fiona Jeffery, Managing Director of World Travel Market. “Euromonitor International’s research on the global travel and tourism industry is unique in its quality and scope and together we hope to be able to bring to the industry’s attention the very latest trends and developments. The industry is moving at an unprecedented pace and by working closely with Euromonitor International, which analyses the tourism market in some 205 countries worldwide, we can help professionals make more informed choices about business retention and expansion”.

Jeffery said that working with Euromonitor International is part of a major new Insight initiative, which will see World Travel Market working more closely with a number of leading industry experts and specialists in international travel and tourism. “We want to ensure that our customers get the very latest information on new trends taking place in various parts of the world”, Jeffery continued. “Euromonitor International is a perfect brand fit with World Travel Market, with its 30 years’ experience of publishing market reports, business reference books, online databases and bespoke consulting projects.”

The first major joint project between Euromonitor International and World Travel Market is due to take place in November, when Euromonitor will give a global trends presentation on the opening day of the exhibition.

Caroline Bremner, Global Travel and Tourism Manager at Euromonitor International said, “Euromonitor International’s presentation at this year’s World Travel Market will focus on the future direction of the industry at both a global and regional level - pinpointing for exhibitors and visitors the key trends and issues that will drive the travel industry forward over the next five years. Euromonitor is looking forward to developing a close and long-lasting relationship with the World Travel Market”.