A key change to Cosmoprof in 2007 - the year the show celebrates its 40th birthday - will be the early opening of Beauty Landscapes (Pavilion 16-18), which houses the selective perfumery and cosmetics brands. The new dates (see below) will be the same as Cosmopack (Pavilion 19-20), which opens a day before the rest of the exhibition.
The reasons behind the early opening of Pavilion 16-18 lie in the close synergy between the Packaging and the Perfumery and Cosmetics sectors (also present in pavilions 21, 22, 29, 29A, 29B, 29C, 42).
The coordinated opening of Pavilion 16-18 and Cosmopack will be invaluable for decision makers in R&D, product development, packaging development, marketing and brand management. The early day will allow informative, interactive networking with suppliers from the international cosmetics’ industry, and will be enriched by important events that will include the participation of top-level international personalities.
Staggering the dates also gives each of the four different categories of Cosmoprof (Perfumery & Cosmetics, Hair Salon, Beauty Salon and Cosmopack) an ever more clearly defined and autonomous identity, highlighting the specific requirements of each sector, and satisfying them with ‘ad hoc’ initiatives.
Pavilion 16-18 brings together selective perfumery brands and is connected to Pavilion 19-20 by the Beauty Gallery, an elevated, 100 meter double link specially created to fully exploit the potential between the two sectors.
Beauty Landscapes (Pavilion 16-18), introduced in 2005, is already a success story. In its inaugural year, Masterpieces an area dedicated to Artistic Perfumery was created; and in 2006, the spotlight was on Beauty on Stage, the event that gathered together the world’s most important selective brands, and which hosted the XVIIth edition of the Accademia del Profumo.
To reiterate, the 2007 edition of Cosmoprof is a very special one: Cosmoprof celebrates its 40th birthday! Prepare for new experiences in the world of beauty, thanks to the thousands of exhibitors and visitors who have transformed the show into the sector’s top event worldwide.
40 Years in Beauty is the slogan chosen to accompany the events heralding and celebrating this important anniversary. Watch out for more news in connection with this very special occasion.
Pavilion 16-18 Beauty Landscapes
from Thursday 29th March to Sunday 1st April
Perfumery and Cosmetics (except pav. 16-18), Hair Salon, Beauty Salon
from Friday 30th March to Monday 2nd April