Priceline.com is enhancing its TripFilter(TM) advanced airline search technology in a bid to
help consumers find the exact itinerary, seat and price that is right
for them.

  Customers searching for airline tickets on priceline.com now can
view easy-to-read seat maps and reserve the seat they want. Or, they
can give their preference for an aisle, window or middle seat and let
priceline.com choose the seat for them. For almost-sold-out flights,
the TripFilter(TM) technology also lets customers know how many
tickets are left at a particular price.

“TripFilter(TM) enhances priceline.com’s ability to satisfy a wide
range of customers with very different travel needs,” said Igor Zhuk,
Vice President, Revenue Management of priceline.com’s airline tickets
product. “It also simplifies some otherwise complex search algorithms,
empowering customers to cut to the chase and, in seconds, zero in on
the airline ticket that best meets their travel needs.”

In addition to these enhancements, additional
TripFilter(TM) options give
customers the ability to customize their airline ticket purchase in
other ways. They can:

  — Search available fares by price, trip duration, departure time
      or arrival time.

  — Receive frequent flyer miles for specific airlines.

  — Specify non-stop and unrestricted tickets.

  — Purchase business-class and first-class tickets.

  — Purchase one-way and multi-destination tickets.

  — Make special meal requests (when available).

  — View aircraft specifications and itinerary details.
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