, Yahoo! Southeast Asia link up

Asia Pacific travel search engine, is partnering with Yahoo!, to become the exclusive partner for Yahoo! Travel’s meta-search service in Southeast Asia.The travel industry, including airlines, hotels and online travel agencies, can now offer their air and hotel products through listings on Yahoo! Travel with search marketing solutions sold by

“Yahoo! users are highly qualified leads for travel-related marketers and we are excited to partner with to allow travel service providers access to this qualified consumer base,” said Reza Behnam, Managing Director, Yahoo! Southeast Asia. “On the consumer side, Yahoo! Travel provides our visitors with an easy-to-use and a locally relevant service to research destination content and to book air-tickets and accommodations directly from travel service providers” added Mr. Behnam.

“Search marketing is essential to the travel industry to achieve measurable marketing and sales goals and Yahoo! Travel allows multiple touch points for marketers to target and reach users of the service,” said Martin Symes, Chief Executive Officer, “With the travel, advertising and Internet industries set for compound growth upwards of 30% on average in the region over the next three years, Yahoo! and are well positioned to keep ahead of user and marketer demand for Internet travel services,” said Symes.

Yahoo! Travel offers the most comprehensive travel research experience through its robust list of major airlines, hoteliers and online travel agencies, access to travel guides content and advice of other travelers through message boards. The new Southeast Asia service - currently in beta - is available from Yahoo! Singapore by clicking “Travel” from the home page or, alternatively, by visiting Travel Partners can sign up for particpation in Yahoo! Travel by contacting at