Icelandair selects ExactTarget

Pier 1 Imports and Icelandair are among hundreds of new customers ExactTarget has added this year, bringing to 5,000 the number of organizations under annual contract using the ExactTarget software.

“We are very pleased to reach our 5,000th customer in just five years,” said Chris Baggott, chief marketing officer of ExactTarget. “With our software as a service model (SaaS), we deliver a data driven software application to organizations faster and less expensively than installed solutions. We address the ‘long tail’ of the enterprise, which allows users who might not otherwise have access to an enterprise-class solution to utilize the same quality application employed by Fortune 500 companies.”

Customers recently added include:

—Pier 1 Imports, Inc., North America’s largest specialty retailer of imported decorative home furnishings and gifts. Pier 1 operates Pier 1 Imports(R) stores in 49 states, Puerto Rico, Canada, and Mexico; Pier 1 Kids(R) stores; and .

—Icelandair, the largest Icelandic airline, with offices based in Reykjavik. It operates services to 22 cities in 12 countries. Its flying base is Keflavik International Airport.


The goal of all organizations is to build a closer relationship with their constituents. ExactTarget has been successful because our on-demand data-driven email software enables this by facilitating interactions that are relevant, individualized and automated,” said Baggott.