Southwest celerates: ‘Luv Week’

16th Jun 2006

It’s going to be a sweet week for customers of Southwest Airlines . June 18 marks the 35th Anniversary of Southwest’s first flight.The entire week will be “Customer LUV Week” with free candy on flights, live music at select airports, and community service events organized by Southwest Employees all across the country.

Brach’s Confections, Inc., the 102-year-old Dallas-based candy maker, is helping celebrate 35 years of LUV by donating free candy for all Customers flying Southwest throughout the week of June 18 to June 24. Customers will receive Brach’s handmade peppermint nougats with heart centers.

Singer, songwriter, and country music’s only contemporary piano man, Phil Vassar, will be entertaining Customers with a four-airport tour of Nashville, Austin, Houston, and Dallas. The tour takes place on June 16, and Vassar will be performing live at Southwest gates in each of the four cities. Vassar made his name in Nashville as a songwriter for country music stars including Tim McGraw, Jo Dee Messina, and Alan Jackson.

Employees are showing their appreciation for 35 years of success by organizing volunteer events at local Food Banks in the 62 communities Southwest serves. The events are part of Southwest’s “Spread the LUV” campaign, launched on May 30 in partnership with America’s Second Harvest - The Nation’s Food Bank Network.

Also as part of “Spread the LUV,” Southwest created a Virtual Food Bank on the main page of to raise 35,000 jars of peanut butter for Food Banks affiliated with America’s Second Harvest. Only two weeks into the month-long campaign, Southwest has already raised enough contributions for 57,000 jars of peanut butter—surpassing its goal and triggering an additional $35,000 matching gift from Southwest to America’s Second Harvest.



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