Intrawest, HBSI ink deal

Hotel Booking Solutions Incorporated (HBSI) is signing an agreement with Intrawest Corporation to integrate and deploy HBSI’s Demand Management technologies and services for Intrawest’s 11 resort properties.

HBSI’s technologies for the global travel industry include the Demand Gateway connectivity platform and the Demand Manager tool to help customers build, harness, forecast and shape demand to unlock their full revenue potential.

Under the agreement, HBSI and Intrawest will establish a single interface through the Demand Gateway to remove the points of resistance that prohibit real-time exchange of availability, rates and restrictions. As a result, Intrawest can more effectively execute product merchandising and distribution strategies with current and future distribution channel partners resulting in improved financial results. HBSI Demand Management will simplify Intrawest’s complex distribution environment by streamlining their lodging product distribution process, greatly reducing blocks and allocations.

“We’re delighted with this opportunity and value our relationship with Intrawest, ” said Alan Young, Vice President of Sales for HBSI. “Intrawest initiated this aggressive and forward-thinking stance with us to improve capabilities with their multi-channel distribution strategy. Together, we will put more of their products within reach of more customers making Intrawest even more competitive in the travel marketplace and enable Intrawest to increase their overall revenues.”

“This long-term initiative with HBSI provides us with the connectivity, agility, speed and effectiveness in product distribution that we need to maintain our market leadership position, and fuel our continued growth” said Bob King, Intrawest’s Senior Vice President for Sales and Distribution. “And it opens up several new areas of opportunity for us to gain additional market share that were previously unobtainable due to technology constraints.”


From the Demand Gateway, Intrawest will manage the automated movement of room availability, rates, reservations, restrictions and other data elements from its properties through its distribution channels. Initial connections will include members of HBSI’s Demand Partner Network such as,, Liberty Travel/GoGo, Travelocity, United Airlines Vacations, Continental Airways Vacations, Delta Airways Vacations, Southwest Vacations,, and Intrawest will incorporate 16 channels in the first phase of the initiative, representing a substantial portion of its demand generators.

Generating and shaping travel demand remains a critical success factor for hotels in today’s competitive and highly complex online marketplace. HBSI’s Demand Management has quickly become the solution of choice by leading hotel companies that desire end-to-end channel partner connectivity, tracking, management, optimization and comprehensive strategy execution.