Delta launches new BusinessElite

15th Jun 2006

Who says business travel has to be all business? For Delta Air Lines’ international BusinessElite customers, it’s work and play at 35,000 feet. Customers can sit back and relax in newly enhanced, all-leather sleeper seats, sip one of Delta’s award-winning wines, sample the airline’s new signature Mile High Mojito by Stirrings, and savor the flavors of Chef Michelle Bernstein’s creative dishes - all while watching first-run films such as Academy Award -winner King Kong on personal in-seat video monitors, boasting state-of-the-art in-flight entertainment.

As part of an aggressive plan to reinvent and reinvigorate Delta’s international onboard offerings, the airline is now launching a refurbished business class experience on its fleet of 75 internationally-configured aircraft that is scheduled to be completed by summer 2007.

The first four reconfigured Boeing 767-300ER aircraft are currently flying international routes - including 11 new routes across the Atlantic launched since March - with four more 767-300ER aircraft scheduled for completion by the end of June. Delta’s remaining 67 international-configured Boeing 767-300ER, 767-400ER and 777-200ER aircraft will be refitted by next summer.

“We are completely redesigning the international travel experience for our customers - from more comfortable, all-leather seats and cleaner, brighter cabins to unique BusinessElite offerings including our original, award-winning wine collection, exclusive world-class dining by Chef Michelle Bernstein and industry-leading in-flight entertainment with movies, music and more,” said Joanne Smith, vice president of Marketing for Delta. “Enhanced BusinessElite is one of the many ways we are providing our premium international business class customers with greater value and choice. As we celebrate the largest international expansion in our history, timing could not be better to give our product and our customers an upgrade.” As part of this upgrade, Delta is improving its popular sleeper seat, touting 60 inches of legroom and a wide-angle recline, with higher-rising leg rests and additional cushioning that includes memory foam under the knees for extra support, stylish new leather coverings, better headrests and tray tables, and in-seat laptop power outlets.

Industry-leading, world-class entertainment Delta also offers customers flying the new BusinessElite class the airline’s state-of-the-art digital entertainment system, available on demand, which boasts more than 20 first-run and popular classic movies, a variety of TV programs, a broad range of music, and a suite of 12 video games.



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